BBindaas / D2C Apparel
Creative testing and audience refinement contributed to improved campaign return on ad spend.
2.31 → 8.10×Reported campaign ROAS movement
OPEN TO GURUGRAM OPPORTUNITIES
Arun Raghav · Digital MarketingTurning clicks
into growth.
Hi, I'm Arun Raghav — a Digital Marketing Executive with 4+ years of relevant experience in performance marketing, paid acquisition and D2C growth. I work across Meta Ads, Google Ads, tracking and conversion optimization to help brands grow measurably.
DATA-DRIVEN THINKING. HANDS-ON EXECUTION. Instagram ↗
Monthly portfolio spend₹8–15L
Across managed accounts
Across managed accounts
Blended ROAS3.2–3.8×
Applicable campaigns
Applicable campaigns
BRANDS & ACCOUNTSBBindaas/GTA Naturals/DirectPay4U/Pay2Earn/Overlays/Layers
4+ yrsRelevant performance marketing experience
₹8–15LCumulative monthly ad budgets across accounts
50K+Reported app installs across fintech campaigns
25%Reported improvement in acquisition CPA
01 / About me
About Arun Raghav:
a marketer who loves the details.
My experience spans D2C apparel, personal care, FMCG and fintech. At Sociopool India, I work on campaign execution, creative testing, audience strategy, conversion tracking and performance reporting across multiple client accounts.
Before that, I worked with Gen-Z lifestyle brands Overlays and Layers at Burner Digital. Beyond paid media, I bring hands-on experience with Shopify, WordPress, landing-page CRO, GA4, GTM and Meta Conversions API.
I'm looking to contribute to a collaborative marketing team in Gurugram, deepen my strategic expertise and grow through meaningful, measurable work.
02 / Selected impact
Work that moves
the numbers.
A snapshot of campaign outcomes across paid media, app acquisition and lead generation. Results refer to specific accounts or campaigns, not all brands.
META ADS
Fintech / App Acquisition
Google and Meta campaigns for DirectPay4U and Pay2Earn, optimized for efficient app user acquisition.
50K+Reported installs across campaigns
WhatsApp / Lead Generation
Reduced reported lead acquisition cost through campaign and funnel optimization.
₹35 → ₹7Reported cost per lead movement
GTA Naturals / Brand Growth
Contributed to 0-to-1 brand positioning, website execution and performance-led digital visibility.
300%Reported visibility growth in 6 months
See context ↗Pay2Earn / App Campaigns
Google Ads app acquisition with campaign-level cost optimization and installation-focused targeting.
₹5 CPIReported cost per install in selected campaigns
Overlays & Layers / Paid Social
Gen-Z audience development and campaign creative iterations during my work at Burner Digital.
100K+Reported awareness campaign impressions
See experience ↗03 / Career journey
Where I've built
my experience.
Focused, hands-on work with growing brands, performance media and creative teams.
Performance marketing and digital execution across a multi-brand agency portfolio spanning e-commerce, consumer products and fintech.
- Manage and optimize Meta and Google Ads across a cumulative ₹8–15 lakh monthly advertising portfolio.
- Contribute to 3.2–3.8× blended ROAS across applicable e-commerce campaigns through targeting, creative iterations and funnel optimization.
- Worked on fintech acquisition initiatives contributing to 50K+ app installs and reported 25% CPA reduction.
- Supported brand launch and growth initiatives for BBindaas and GTA Naturals, including digital presence and campaign execution.
- Use GA4, GTM, Meta CAPI and Looker Studio for tracking, measurement and reporting workflows.
Executed paid-social and campaign optimization work for Gen-Z apparel and lifestyle brands.
- Worked on Meta awareness and engagement campaigns for Overlays and Layers, contributing to 100K+ reported impressions.
- Refined audience targeting, performance creative and campaign structure to improve click-through and engagement metrics.
- Reported 20% lower cost per engagement and 30% CTR improvement across relevant initiatives.
04 / Toolkit
Skills behind
the strategy.
An execution-first skill set across campaign platforms, analytics, creative strategy and e-commerce technology.
Meta Advertising
Sales campaigns, Advantage+ Shopping, DPA/catalog ads, CBO, audiences, retargeting and creative testing.
Google Advertising
High-intent Search, Performance Max, YouTube, app acquisition and conversion-oriented optimization.
Analytics & Tracking
GA4 e-commerce events, Google Tag Manager, Meta Pixel, Conversions API and Looker Studio dashboards.
Performance Optimization
ROAS, CAC, CPA/CPL, funnel reporting, landing-page testing, audience segmentation and attribution awareness.
Creative & Content
Ad copy, creative direction, UGC-led campaigns, weekly hook testing and ad-fatigue mitigation.
E-commerce & Web
Shopify Liquid, WordPress/PHP, website customization, landing-page CRO and on-page SEO fundamentals.
05 / Additional work
Websites, brands
& earlier projects.
Selected portfolio work beyond the headline advertising metrics. Earlier projects are intentionally shown without dates.
LEARNING & SEOEducation Beginner
Earlier website project
Education & SEO
Developed an education-content platform with website management, content workflows and SEO execution.
Visit site ↗INSURANCE & LEADSPolicy Bhandar
Earlier website project
Insurance Lead Funnel
Built a WordPress-based insurance portal with landing-page structure and lead-generation journeys.
Visit site ↗EDUCATION & CONTENTIAS Paper
Earlier website work
Content & Maintenance
Maintained educational website content and publishing workflows, focusing on clear page structure, content accuracy and routine website updates.
Visit site ↗E-COMMERCEDevpran
Sociopool / Client work
E-commerce Website
Contributed to the website build, product messaging and conversion-focused shopping experience.
Visit site ↗CREATORS & BRANDSSociopool
Agency Website
Digital Presence
Website structure, brand presentation and conversion-focused digital experience for the agency.
Visit site ↗D2C FASHIONBBindaas
Sociopool / Brand work
D2C Fashion Growth
Brand development, acquisition campaigns and performance creative for a youth-focused apparel business.
View performance ↗Education
2020 — 2022Bachelor of Computer Applications (BCA)
Indira Gandhi National Open University (IGNOU) · Distance Education
06 / Get in touchLet's build
Let's build
what's next.
Open to Senior Digital Marketing Executive and Performance Marketing Specialist opportunities in Gurugram. Interested in collaborative teams where performance, learning and growth go together.